How do people choose a place to vacation? Destination image and familiarity play a large role in that choice. Hospitality Management Program Director Kimberly Severt along with colleague, Jeeyeon (Jeannie) Hahm of the University of Central Florida, explored how Alabama is perceived and recently published an insightful article on the state’s destination image. The “Importance of destination marketing on image and familiarity” was published in the Journal of Hospitality and Tourism Insights on January 9, 2018. Dr. Severt was also called upon by AL.com to comment in a December article “Boycott threats to positive press: How Alabama's Senate election swung state tourism.” The pair plans to continue to their research with a follow-up study about the impact of the election on Alabama’s image.
Because getting young children to eat the right kinds of food can be challenging, the Department of Human Nutrition and Hospitality Management is working with Community Services of West Alabama to help ensure that preschool children eat the healthy meals offered in the Head Start Program. Dr. Linda Knol, associate professor in the Department of Human Nutrition and Hospitality Management, recently conducted a two day training for day care foodservice providers using a culinary nutrition program purposed for those working in a preschool setting. The goal of this training was to equip these workers with improved culinary skills and the nutritional knowledge needed to make healthy meals that young children will enjoy.
The program teaches foodservice personnel how to alter recipes to increase the use of whole grains, fruits, vegetables, and lower fat milks while decreasing saturated fat and sodium. They also learn ways to make the food more appealing and palatable to children. The program offers suggestions based on the Smarter Lunchrooms Initiative, which uses behavioral economics research to improve children’s food and beverage choices. Lastly, the program offers mindful eating strategies using principles from the successful Home Sweet Home Childhood Obesity Prevention Program,which was tested with families of Alabama children attending Head Start.
The project was sponsored with generous funding by Blue Cross Blue Shield of Alabama.
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